TAKING BRAND INITIATIVE (Record no. 14897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HATCH, MARY JO |
| 9 (RLIN) | 8201 |
| 245 #0 - TITLE STATEMENT | |
| Title | TAKING BRAND INITIATIVE |
| Remainder of title | HOW COMPANIES CAN ALIGN STRATEGY, CULTURE, AND IDENTITY THROUGH CORPORATE BRANDI |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | SAN FRANCISCO |
| Name of publisher, distributor, etc. | JOSSEY-BASS PUBLISHERS |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 266 |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SCHULTZ, MAJKEN |
| 9 (RLIN) | 9856 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 05 | 08/14/2008 | 29.95 | 658.8.7 HAT | 14858 | 03/11/2022 | 03/11/2022 | Books |