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TAKING BRAND INITIATIVE HOW COMPANIES CAN ALIGN STRATEGY, CULTURE, AND IDENTITY THROUGH CORPORATE BRANDI

HATCH, MARY JO

TAKING BRAND INITIATIVE HOW COMPANIES CAN ALIGN STRATEGY, CULTURE, AND IDENTITY THROUGH CORPORATE BRANDI - 0 - SAN FRANCISCO JOSSEY-BASS PUBLISHERS 2008 - 266 - 0 .

Subjects--Topical Terms:
BRAND MANAGEMENT

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