B2B BRAND MANAGEMENT (Record no. 13483)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00401nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 3-540-25360-2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 9 (RLIN) | 1230 |
| 245 #0 - TITLE STATEMENT | |
| Title | B2B BRAND MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | BERLIN |
| Name of publisher, distributor, etc. | SPRINGER |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 357 |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PFOERTSCH, WALDEMAR |
| 9 (RLIN) | 8704 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 05 | 11/16/2006 | 1990.00 | 1 | 658.8.7 KOT | 13444 | 12/05/2022 | 11/25/2022 | 03/11/2022 | Books |