KOTLER P., PFOERTSCH W., . (2006). B2B BRAND MANAGEMENT. BERLIN: SPRINGER.
KOTLER PHILIP, PFOERTSCH WALDEMAR, . 2006. B2B BRAND MANAGEMENT. BERLIN: SPRINGER.
KOTLER PHILIP, PFOERTSCH WALDEMAR, . B2B BRAND MANAGEMENT. BERLIN: SPRINGER. 2006.