ADVERTISING AND THE MIND OF THE CONSUMER (Record no. 11696)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1-86508-231-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SUTHERLAND, MAX |
| 9 (RLIN) | 7130 |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND THE MIND OF THE CONSUMER |
| Remainder of title | WHAT WORKS, WHAT DOESN'T AND WHY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | CROWS NEST |
| Name of publisher, distributor, etc. | ALLEN & UNWIN |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 326 |
| 490 ## - SERIES STATEMENT | |
| Volume/sequential designation | 0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING MANAGEMENT |
| 9 (RLIN) | 304 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SYLVESTER, ALICE K |
| 9 (RLIN) | 7131 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ST JOSEPH S INSTITUTE OF MANAGEMENT | ST JOSEPH S INSTITUTE OF MANAGEMENT | Rack 06 | 10/11/2004 | 395.00 | 659 SUT | 11657 | 03/11/2022 | 03/11/2022 | Books |