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ADVERTISING AND THE MIND OF THE CONSUMER WHAT WORKS, WHAT DOESN'T AND WHY

SUTHERLAND, MAX

ADVERTISING AND THE MIND OF THE CONSUMER WHAT WORKS, WHAT DOESN'T AND WHY - 2 - CROWS NEST ALLEN & UNWIN 2004 - 326 - 0 .

ISBN: 1-86508-231-7

Subjects--Topical Terms:
ADVERTISING MANAGEMENT

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