000 00395nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
020 _a0-07-463664-2
100 _aJONES, JOHN PHILIP
245 0 _aBEHIND POWERFUL BRANDS
_bFROM STRATEGY TO CAMPAIGN
250 _a0
260 _aNEW DELHI
_bTATA MCGRAW HILL
_c2000
300 _a322
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c9976
_d9976