000 00402nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aDAVID SHEPARD ASSOCIATES
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245 0 _aNEW DIRECT MARKETING
_bHOW TO IMPLEMENT A PROFIT DRIVEN DATABASE MARKETIN
250 _a0
260 _aNEW YORK
_bMCGRAW HILL
_c1999
300 _a715
490 _v0
650 _aMARKETING MANAGEMENT
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942 _cBK
999 _c9724
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