| 000 | 00399nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 220310s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-02-900101-3 | ||
| 100 | _aAAKER, DAVID A | ||
| 245 | 0 |
_aMANAGING BRAND EQUITY _bCAPITALIZING ON THE VALUE OF A BRAND NAME |
|
| 250 | _a0 | ||
| 260 |
_aNEW YORK _bFREE PRESS _c1991 |
||
| 300 | _a299 | ||
| 490 | _v0 | ||
| 650 | _aBRAND MANAGEMENT | ||
| 942 | _cBK | ||
| 999 |
_c9591 _d9591 |
||