000 00458nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aBUCHHOLZ, ANDREAS
_95552
245 0 _aWHAT MAKES WINNING BRANDS DIFFERENT?
_bHIDDEN METHOD BEHIND THE WORLDS MOST SUCCESSFUL BR
250 _a0
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2000
300 _a222
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aWORDEMANN, WOLFRAM
_95553
942 _cBK
999 _c9588
_d9588