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008 220310s9999||||xx |||||||||||||| ||und||
100 _aTAPP, ALAN
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245 0 _aPRINCIPLES OF DIRECT & DATABASE MARKETING
250 _a0
260 _aLONDON
_bPITMAN
_c1998
300 _a369
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c8954
_d8954