000 00365nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aMCDONALD, WILLIAM J
_94733
245 0 _aDIRECT MARKETING
_bAN INTEGRATED APPROACH
250 _a0
260 _aNEW YORK
_bMCGRAW HILL
_c1998
300 _a532
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c6717
_d6717