000 00365nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aDAVIS, JOEL J
_94609
245 0 _aADVERTISING RESEARCH
_bTHEORY AND PRACTICE
250 _a0
260 _aNEW YORK
_bPRENTICE HALL
_c1997
300 _a695
490 _v0
650 _aADVERTISING MANAGEMENT
_9304
942 _cBK
999 _c6503
_d6503