000			00387nam a2200145Ia 4500
008			220310s9999||||xx |||||||||||||| ||und||
100			_aJONES, JOHN PHILIP
245		0	_aWHAT'S IN A BRAND _bBUILDING BRAND EQUITY THROUGH ADVERTISING
250			_a0
260			_aNEW DELHI _bTATA MCGRAW HILL _c1998
300			_a335
490			_v0
650			_aADVERTISING MANAGEMENT _9304
942			_cBK
999			_c6400 _d6400