| 000 | 00406nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 220310s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-07-463201-9 | ||
| 100 | _aJONES, JOHN PHILIP | ||
| 245 | 0 |
_aWHAT'S IN A BRAND _bBUILDING BRAND EQUITY THROUGH ADVERTISING |
|
| 250 | _a0 | ||
| 260 |
_aNEW DELHI _bTATA MCGRAW HILL _c1998 |
||
| 300 | _a335 | ||
| 490 | _v0 | ||
| 650 | _aBRAND MANAGEMENT | ||
| 942 | _cBK | ||
| 999 |
_c6399 _d6399 |
||