000 00449nam a2200157Ia 4500
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100 _aBELCH, GEORGE E
_94184
245 0 _aINTRODUCTION TO ADVERTISING AND PROMOTION
_bAN INTEGRATED MARKETING COMMUNICATIONS PEREPECTIVE
250 _a3
260 _aCHICAGO
_bIRWIN
_c1995
300 _a762
490 _v0
650 _aADVERTISING MANAGEMENT
_9304
700 _aDELCH, MICHAEL A
_94185
942 _cBK
999 _c5911
_d5911