000 00432nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aMCDONALD, MALCOLM
_95631
245 0 _aMARKETING ACCOUNTABILITY
_bHOW TO MEASURE MARKETING EFFECTIVENESS
250 _a0
260 _aNEW DELHI
_bKOGAN PAGE LTD.
_c2009
300 _a293
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aMOUNCEY, PETER
_910918
942 _cBK
999 _c16436
_d16436