000			00397nam a2200145Ia 4500
008			220310s9999||||xx |||||||||||||| ||und||
100			_aMORGAN, ADAM _910863
245		0	_aEATING THE BIG FISH _bHOW CHALLENGER BRANDS CAN COMPETE AGAINST BRAND LEADERS
250			_a2
260			_aNEW JERSEY _bJOHN WILEY & SONS _c2009
300			_a336
490			_v0
650			_aBRAND MANAGEMENT
942			_cBK
999			_c16372 _d16372