000 00379nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aPURBA HALADY RAO
_910579
245 0 _aPREDICTIVE MODELLING IN STRATEGIC MARKETING
250 _a0
260 _aNEW DELHI
_bPHI LEARNING PVT.LTD.
_c2008
300 _a146
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c15914
_d15914