000 00362nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aMATHUR, U C
_96582
245 0 _aSTRATEGIC MARKETING MANAGEMENT
_bTEXT & CASES
250 _a0
260 _aNEW DELHI
_bMACMILLAN
_c2006
300 _a269
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c15533
_d15533