000 00471nam a2200169Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
020 _a0-470-16493-8
100 _aROSEN, RICHARD G
_910271
245 0 _aCONVERGENCE MARKETING
_bCOMBINING BRAND AND DIRECT FOR UNPRECEDENTED PROFITS
250 _a0
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2009
300 _a187
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aROSEN, JANE
_910272
942 _cBK
999 _c15460
_d15460