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| 008 | 220310s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0-470-82395-8 | ||
| 100 |
_aPOWELL, GUY R _99963 |
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| 245 | 0 |
_aMARKETING CALCULATOR _bMEASURING AND MANAGING RETURN ON MARKETING INVESTMENT |
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_aNEW YORK _bJOHN WILEY & SONS _c2008 |
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| 300 | _a288 | ||
| 490 | _v0 | ||
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_aMARKETING MANAGEMENT _918 |
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_c15393 _d15393 |
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