000 00439nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aZALTMAN, GERALD
_99846
245 0 _aMARKET METAPHORIA
_bWHAT DEEP METAPHORS REVEAL ABOUT THE MINDS OF CONSUMERS
250 _a0
260 _aBOSTON
_bHARVARD BUSINESS SCHOOL
_c2008
300 _a230
490 _v0
650 _aCONSUMER BEHAVIOR
700 _aZALTMAN, LINDSAY
_99847
942 _cBK
999 _c14888
_d14888