000 00412nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aMCDONALD, MALCOLM
_95631
245 0 _aMALCOLM MCDONALD ON MARKETING PLANNING
_bUNDERSTANDING MARKETING PLANS AND STRATEGY
250 _a0
260 _aLONDON
_bKOGAN PAGE, LONDON
_c2008
300 _a197
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c14881
_d14881