000 00429nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aHARRIS, GODFREY
_99818
245 0 _aHOTTEST IDEAS IN WORD OF MOUTH ADVERTISING
_bWHAT WORKS, WHAT DOESN'T, WHAT'S FAKE, AND WHY
250 _a0
260 _aNEW DELHI
_bVIVA BOOKS PRIVATE LTD.
_c2005
300 _a260
490 _v0
650 _aADVERTISING MANAGEMENT
_9304
942 _cBK
999 _c14845
_d14845