| 000 | 00398nam a2200145Ia 4500 | ||
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| 008 | 220310s9999||||xx |||||||||||||| ||und|| | ||
| 100 |
_aCALDER, BOBBY J _99755 |
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| 245 | 0 |
_aKELLOGG ON ADVERTISING AND MEDIA _bTHE KELLOGG SCHOOL OF MANAGEMENT |
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| 250 | _a0 | ||
| 260 |
_aNEW YORK _bJOHN WILEY & SONS _c2008 |
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| 300 | _a292 | ||
| 490 | _v0 | ||
| 650 |
_aADVERTISING MANAGEMENT _9304 |
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| 942 | _cBK | ||
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_c14764 _d14764 |
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