000 00400nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aARIKAN, AKIN
_99743
245 0 _aMULTICHANNEL MARKETING
_bMETRICS AND METHODS FOR ON AND OFFLINE SUCCESS
250 _a0
260 _aNEW DELHI
_bWILEY INDIA (P) LTD.
_c2008
300 _a288
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c14752
_d14752