000 00373nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aSCARIA, ARUL GEORGE
_99656
245 0 _aAMBUSH MARKETING
_bGAME WITHIN A GAME
250 _a0
260 _aLONDON
_bOXFORD UNIVERSITY PRESS
_c2008
300 _a217
490 _v0
650 _aMARKETING MANAGEMENT
_918
942 _cBK
999 _c14642
_d14642