000 00403nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aTAYLOR, DAVID J
_99523
245 0 _aNEVER MIND THE SIZZLE...WHERE'S THE SAUSAGE?
_bBRANDING BASED ON SUBSTANCE NOT SPIN
250 _a0
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2007
300 _a146
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c14462
_d14462