000 00392nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aLEHU, JEAN-MARC
_99410
245 0 _aBRANDED ENTERTAINMENT
_bPRODUCT PLACEMENT AND BRAND STRATEGY IN THE ENTER
250 _a0
260 _aLONDON
_bKOGAN PAGE, LONDON
_c2007
300 _a266
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c14308
_d14308