000 00369nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aDARBY, MARK
_98789
245 0 _aALLIANCE BRAND
_bFULFILLING THE PROMISE OF PARTNERING
250 _a0
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2006
300 _a376
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c14264
_d14264