000 00400nam a2200169Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
020 _a9783527502820
100 _aRIESENBECK, HAJO
_99122
245 0 _aPOWER BRANDS
250 _a0
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2007
300 _a274
490 _v0
650 _aBRAND MANAGEMENT
700 _aPERREY, JESKO
_99123
942 _cBK
999 _c13953
_d13953