000 00369nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
020 _a9780470127124
100 _aDEMING, SCOTT
_99115
245 0 _aBRAND WHO CRIED WOLF
250 _a0
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2007
300 _a204
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c13947
_d13947