000 00419nam a2200169Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
020 _a81-265-0858-2
100 _aKOTLER, PHILIP
_91230
245 0 _aLATERAL MARKETING
250 _a0
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2003
300 _a206
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aDEBES, FERNANDO TRIAS
_98934
942 _cBK
999 _c13716
_d13716