000 00328nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aAAKER, DAVID A
245 0 _aMANAGING BRAND EQUITY
250 _a0
260 _aNEW YORK
_bFREE PRESS
_c1991
300 _a299
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c13418
_d13418