000 00388nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aKOTLER, PHILIP
_91230
245 0 _aLATERAL MARKETING
250 _a0
260 _aNEW DELHI
_bWILEY EASTERN LIMITED
_c2003
300 _a206
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aTRIAS, FERNANDO
_98427
942 _cBK
999 _c13172
_d13172