000 00395nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aCOLLEY, RUSSELL H
_91227
245 0 _aDEFINING ADVERTISING GOALS
_bFOR MEASURED ADVERTISING RESULTS
250 _a0
260 _aUSA
_bASSO. OF NTL. ADVERTISERS
_c1961
300 _a114
490 _v0
650 _aADVERTISING MANAGEMENT
_9304
942 _cBK
999 _c1292
_d1292