000 00394nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aKELLER, KEVIN LANE
_95351
245 0 _aSTRATEGIC BRAND MANAGEMENT
_bBUILDING MEASURING AND MANAGING BRAND EQUITY
250 _a2
260 _aHARLOW
_bPEARSON EDUCATION
_c2003
300 _a788
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c12915
_d12915