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100			_aCHUNAWALLA S A
245		0	_aFOUNDATIONS OF ADVERTISING THEORY & PRACTICE
250			_a0
260			_aBOMBAY _bHIMALAYA PUBLISHING _c1985
300			_a296
490			_v0
650			_aADVERTISING MANAGEMENT _9304
700			_aSETHIA, K C
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