000 00372nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aSENGUPTA, SUBROTO
245 0 _aBRAND POSITIONING
_bSTRATEGIES FOR COMPETITIVE ADVANTAGE
250 _a0
260 _aNEW DELHI
_bTATA MCGRAW HILL
_c2005
300 _a297
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c12756
_d12756