000 00385nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aKUMAR, V
_91766
245 0 _aESSENTIALS OF MARKETING RESEARCH
250 _a2
260 _aNEW YORK
_bJOHN WILEY & SONS
_c2005
300 _a553
490 _v0
650 _aMARKETING RESEARCH
_91239
700 _aAAKER, DAVID A
942 _cBK
999 _c12694
_d12694