000 00454nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aSUNIL GUPTA
_97944
245 0 _aMANAGING CUSTOMERS AS INVESTMENTS
_bSTRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN
250 _a0
260 _aNEW DELHI
_bPEARSON EDUCATION ASIA
_c2005
300 _a205
490 _v0
650 _aCUSTOMER RELATION MANAGEMENT
_95585
700 _aLEHMANN, DONALD R
942 _cBK
999 _c12619
_d12619