000 00420nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aLYNN, GARY S
_97923
245 0 _aBLOCKBUSTERS
_bFIVE KEYS TO DEVELOPING GREAT NEW PRODUCTS
250 _a0
260 _aNEW YORK
_bHARPER BUSINESS
_c2002
300 _a251
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aREILLY, RICHARD R
_97924
942 _cBK
999 _c12604
_d12604