000 00369nam a2200145Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aKOEHN, NANCY F
_97600
245 0 _aBRAND NEW
_bHOW ENTREPRENEURS EARNED CONSUMERS
250 _a0
260 _aBOSTON
_bHARVARD BUSINESS SCHOOL
_c2001
300 _a468
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c12247
_d12247