000 00447nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aCAGAN, JONATHAN
_97025
245 0 _aCREATING BREAKTHROUGH PRODUCTS
_bINNOVATION FROM PRODUCT PLANNING TO PROGRAM
250 _a0
260 _aNEW DELHI
_bPEARSON EDUCATION ASIA
_c2004
300 _a302
490 _v0
650 _aMARKETING MANAGEMENT
_918
700 _aVOGEL, CRAIG M
_97026
942 _cBK
999 _c11872
_d11872