000 00442nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aPRAHALAD, C K
_94281
245 0 _aFUTURE OF COMPETITION
_bCO-CREATING UNIQUE VALUE WITH CUSTOMERS
250 _a0
260 _aBOSTON
_bHARVARD BUSINESS SCHOOL
_c2004
300 _a256
490 _v0
650 _aCUSTOMER RELATION MANAGEMENT
_95585
700 _aVENKAT RAMASWAMY
_96657
942 _cBK
999 _c11266
_d11266