000 00448nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
100 _aBELCH, GEORGE E
_94184
245 0 _aADVERTISING AND PROMOTION
_bAN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
250 _a5
260 _aNEW DELHI
_bTATA MCGRAW HILL
_c2003
300 _a795
490 _v0
650 _aADVERTISING MANAGEMENT
_9304
700 _aBELCH, MICHAEL A
_96589
942 _cBK
999 _c11204
_d11204