000 00411nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
020 _a1-57851-798-2
100 _aMOSER, MIKE
_912838
245 0 _aUNITED WE BRAND
_bHOW TO CREATE A COHESIVE BRAND THAT'S SEEN
250 _a0
260 _aBOSTON
_bHARVARD BUSINESS SCHOOL
_c2003
300 _a165
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c11104
_d11104