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008 220310s9999||||xx |||||||||||||| ||und||
020 _a0-7494-2894-5
100 _aWEINREICH, LEN
_96273
245 0 _a11 STEPS TO BRAND HEAVEN
_bTHE ULTIMATE GUIDE TO BUYING AN ADVERT. CAMPAIGN
250 _a0
260 _aLONDON
_bKOGAN PAGE, LONDON
_c1999
300 _a245
490 _v0
650 _aBRAND MANAGEMENT
942 _cBK
999 _c11056
_d11056