000 00427nam a2200157Ia 4500
008 220310s9999||||xx |||||||||||||| ||und||
020 _a0-07-047409-5
100 _aPARAMESWARAN, M G
_95961
245 0 _aUNDERSTANDING CONSUMERS
_bBUILDING POWERFUL BRANDS USING CONSUMER RESEARCH
250 _a0
260 _aNEW DELHI
_bTATA MCGRAW HILL
_c2003
300 _a235
490 _v0
650 _aCONSUMER BEHAVIOR
942 _cBK
999 _c10879
_d10879